By Peg Guinta, CRP
Existing relocation policies need periodic evaluation to confirm they’re effectively meeting transferees’ needs and corporate objectives. For companies that don’t offer guaranteed home buy-outs, homeowner transferees rely on the success of home marketing programs to secure sales, especially in challenged markets. For those unable or unwilling to sell their homes, employers may want to assist by developing vacant or tenancy-managed property programs. Are there local corporate clients who can benefit from strengthened home marketing assistance or property management programs?
Your relocation department may already be relied upon for local market statistics, but other real estate-related subjects are equally important to transferring populations. Employers may need educational brochures or content detailing:
• local short selling/buying practices
• employer-provided marketing assistance advantages
• how correct listing prices can quicken sales
As in-field specialists directly in contact with transferees, your relocation department is ideally positioned to identify service gaps and potential solutions for local corporate mobility programs. Whether your direct relationships are with RMCs or local corporations, your insight and suggestions could provide instrumental support and reinforce your firm’s value as a key resource.
Peg Guinta, CRP, is Projects Director for RIS Consulting Group: email@example.com.
Copyright© 2013 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com