RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Creating Content That Drives Business

Home Best Practices
By Brian Geick
July 11, 2013
Reading Time: 3 mins read

real_estate_onlineEverybody wants to participate in the newly evolving world of social business. You’ve been told how important it is to your future success. I’ll bet you’ve even set up your accounts and taken your first steps to getting started on all the big social networks. So why haven’t you seen results? Where are your new leads and clients? You know they’re out there. Recent studies have shown that 67 percent of Internet users are on at least one social network, but they’re not following your business. Let me tell you why. It’s because they don’t care about anything you’re saying. Have you ever been stuck in a conversation that you found to be lifeless and boring? In real life yes, we all have, but on social media it doesn’t happen. There are too many simple and easy ways to avoid conversations that don’t interest you. What you post, whether it’s on Facebook, YouTube, Twitter or LinkedIn, is everything. It’s your life, your business; it’s a little piece of you and your brand in every post.

This brings us to the million dollar question: What should you post to get more people to do business with you? Traditional marketing tells you to advertise and sell yourself, but people won’t like and share your ads. Well, what if you talk about how great you are at selling homes? Bragging about your skills on social media today can be as annoying as an Internet pop-up ad. If you went through this same thought process and came to the conclusion that there is absolutely nothing in the world to talk about, this next part may come as a bit of a shock.

It’s not about you. It’s about what you provide for your followers and fans. You need to aim for that sweet spot between your unique expertise and your client’s interests and needs.

HSA_Chart

It’s not a symbiotic relationship in the beginning. People are going to want information that you have and they are going to consume and keep consuming all of the information you put out there if it’s aligned with their interests and needs. What subject matter do you as a local real estate professional have authority and credibility on that is interesting to your current and future clients? The local community is a great one. This topic alone should provide you with an almost endless supply of content that sparks their interest. There’s interesting facts about the history of your neighborhood, great local restaurants, answers to frequently asked questions, unique local events and every other detail that differentiates your market from the surrounding area.

Page 1 of 2
12Next
ShareTweetShare

Related Posts

Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation
Agents

Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation

October 3, 2025
zillow
Agents

Zillow Seeks to Scrutinize Anywhere-Compass Deal for Inconsistencies With Lawsuit Claims

October 3, 2025
Consolidation
Agents

The Consolidation Trend: A Look at the How, Why and Outcomes

October 2, 2025
Forbes Global Properties Welcomes Rhode Island’s Flagship Real Estate Advisors to its Network
Industry News

Forbes Global Properties Welcomes Rhode Island’s Flagship Real Estate Advisors to its Network

October 2, 2025
Final Offer Launches in Denver and the Front Range in Partnership With Several Colorado Brokerages
Industry News

Final Offer Launches in Denver and the Front Range in Partnership With Several Colorado Brokerages

October 3, 2025
Lone Wolf Technologies Expands Partnership with the California Association of Realtors®
Industry News

Lone Wolf Technologies Expands Partnership with the California Association of Realtors®

October 3, 2025
Please login to join discussion
Tip of the Day

Stop Relying on “I Tried”

Most people don’t fail because they’re untalented—they fail because they settle. If you’ve been in a rut, this might be for you. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation
  • Zillow Seeks to Scrutinize Anywhere-Compass Deal for Inconsistencies With Lawsuit Claims
  • The Consolidation Trend: A Look at the How, Why and Outcomes

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X