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6 Ways to Improve Website Lead Capture and Conversions

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By Rebekah Radice

You have invested time and money into a lead capture system, putting hours of work into the creation of lead generation and content strategies designed to capture the attention of today’s tech-savvy homebuyer.

Since your system was launched, you have actively utilized social media to promote and market your website, yet your efforts are futile. You receive poor conversion rates and the potential buyers that do stop by, quickly bounce away never to return.

If this sounds familiar, you are not alone.

Online Search Surges

A recent study by NAR and Google shows that real estate related searches on Google.com grew 253 percent over the past four years. This is exciting news for any agent looking to capitalize on the huge surge in online search.

This means you will need to make the necessary changes to capture their attention. While your website and lead generation system may currently be failing, there is hope! With a few adjustments, you can better your capture and conversion rate.

The following are six ways to boost initial impact and improve website lead capture and conversion rate.

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