By Maria Patterson
Perriello has served as president and chief executive officer of the Realogy Franchise Group since April 2004, overseeing the Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby’s International Realty® real estate brands, which combined have approximately 13,600 franchised and company-owned offices and 239,000 brokers and sales associates doing business in 102 countries around the world. In addition, Perriello is responsible for the Franchise Group’s shared support services, including domestic and international franchise sales, administration, finance, business development, information technology, learning and human resources.
With more than 35 years in the real estate industry, Perriello is widely recognized as a real estate industry leader and keen observer in the areas of policy and market trends. He serves on the National Association of REALTORS’® Executive Committee and Board of Directors, and has been a member of the Large Firm Advisory Council since 2005.
Beginning his career as a sales associate, Perriello has worked in almost every facet of the real estate business, including serving as president and CEO of Coldwell Banker Real Estate Corporation from 1997 to 2004. After joining Coldwell Banker in 1983, Perriello held management positions in product development, real estate services, marketing and operations. He played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition by Cendant (then HFS) and its relocation to New Jersey.
Perriello is a frequent speaker at industry events and has appeared as an industry expert on various news networks, including CNN, CNBC and FOX News. In addition, he has been widely quoted in real estate trade magazines as well as business and consumer publications, including USA Today, Fortune, Money and The Wall Street Journal. In 2006, Perriello co-authored the book, “Ten Traits for Top Performers – A Real Estate Professional’s Guide to a Winning Career.”
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