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4 Key Ingredients to Building a Culture that Attracts Top Agents

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corporate_culture_BH&GEvery broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority.

A solid culture—although hard to define—is an effective means of maintaining a strong roster of agents. But how do you do that? While there’s no manual for how to create a culture that people want to be part of, every organization that has a solid culture has a few things in common.


As with any organization, what you put at the top of a real estate brokerage will trickle down throughout the ranks. A solid company culture starts with solid leadership.

To be an effective leader within today’s real estate environment you must be able to manage change while continuously encouraging sustainable growth. It also requires that communicate proficiently, sharing your vision of the future while inspiring others to work towards that same ideal.

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