RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Confidence in Homeownership is Up, Millennials Especially Enthusiastic

Home Consumer
By Zoe Eisenberg
August 13, 2013
Reading Time: 3 mins read

Millennials_new_homeThe second quarter Consumer Outlook Survey just released by Prudential Real Estate, an HSF Affiliates LLC company, portrayed a particularly positive viewpoint of the housing market, with millennials at the forefront of the sanguine stats. A solid 80 percent of respondents between the ages of 25 and 34 said their perception of the housing market is “favorable” or “somewhat favorable”– a buoyant 9 percent increase from the Q1 study.

In addition, confidence in real estate and home values overall jumped sharply, reaching 83 percent, compared to the already rosy 77 percent in the Q1 study.

“If you start to think about millennials a bit, what’s important to them translates well to the context of housing–the sense of community, the need to feel connected,” says Earl Lee, chief executive officer of HSF Affiliates LLC and president of Prudential Real Estate. “With a home, you have that community, as well as a sense of security, a place to live and possibly bring up a family. These are all issues that are pretty dominant in their thought process. Prior to this survey, I didn’t think they were that focused on it, but obviously if you drill it down to what’s important, you can see why housing is a major aspect of what they view as the American dream.”

Among all respondents, 70 percent said that finding the right home and community is crucial to family happiness. Millennials were even more emphatic about the emotional side of homeownership: 93 percent favor a home for “more space for my family,” while only 75 perent view it as “financial security to borrow against.”

Page 1 of 3
123Next
ShareTweetShare

Related Posts

Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation
Agents

Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation

October 3, 2025
zillow
Agents

Zillow Seeks to Scrutinize Anywhere-Compass Deal for Inconsistencies With Lawsuit Claims

October 3, 2025
Consolidation
Agents

The Consolidation Trend: A Look at the How, Why and Outcomes

October 2, 2025
Forbes Global Properties Welcomes Rhode Island’s Flagship Real Estate Advisors to its Network
Industry News

Forbes Global Properties Welcomes Rhode Island’s Flagship Real Estate Advisors to its Network

October 2, 2025
Final Offer Launches in Denver and the Front Range in Partnership With Several Colorado Brokerages
Industry News

Final Offer Launches in Denver and the Front Range in Partnership With Several Colorado Brokerages

October 3, 2025
Lone Wolf Technologies Expands Partnership with the California Association of Realtors®
Industry News

Lone Wolf Technologies Expands Partnership with the California Association of Realtors®

October 3, 2025
Please login to join discussion
Tip of the Day

Your Social Media Fall Audit: How to Refresh Your Digital Presence in Q4

Just like cleaning out your closet for a new season, fall is the perfect time to refresh your digital branding, fine-tune your social media profiles and make sure your content strategy is working hard for you. Read more.

Business Tip of the Day provided by

Recent Posts

  • Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation
  • Zillow Seeks to Scrutinize Anywhere-Compass Deal for Inconsistencies With Lawsuit Claims
  • The Consolidation Trend: A Look at the How, Why and Outcomes

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X