Welcome!




Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Bundle 2: CIPS Elective Courses (US Version).

Broker Best Practices: Excelling in a Turnaround Market

Have a comment on this article? Share on Facebook!

By Zoe Eisenberg

What technology tool can’t you live without?
The most important tool that agents need to deploy and employ for a successful business is a website. With the rate at which consumers are using the Internet to search and research, a website is no longer a nicety, but rather a necessity. It is also crucial to make sure the website is not simply a cyberspace business card. Instead, it should be a storefront for an agent’s business.

What is the best way to reach today’s consumer?
Reaching a consumer and getting through to a consumer so they take action are two different activities. Fortunately for our industry, real estate is an interesting topic for almost everyone. Homeowners want to know how the market is affecting what is likely their most valuable and highest-priced asset. So, reaching out to them with sales and marketing efforts can be relatively easy. But getting through to them can be more challenging. Some best practices include:

1. Meet them on their territory. Find out what they think is interesting (i.e. home prices, local restaurants, local events or issues related to first-time homebuyers) and provide them with information and value relative to that topic.

2. Identify a niche you are passionate about and become an expert. If you find something you are passionate about and develop a hyper-local sales, marketing and communication strategy, you will quickly be regarded as an expert in that field.

Continue Reading 1 2 3

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>