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Ask the Expert: What Are the Benefits of Selling Online?

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Home for Sale Sign & New Home on Laptop Isolated on a White Background.Today’s “Ask the Expert” column features Eric Eckardt, Vice President, Direct to Broker for Hubzu.

Q: As conventional methods of selling real estate and earning a commission give way to easier, accelerated processes, what are some of the benefits that come with selling online?

A: It’s no secret that online stores have revolutionized the way we shop for almost everything; offering retailers and private sellers a more effective and easier way to reach customers. What used to be a way to complement sales has become the “make or break” method. And it’s easy to see why—the idea of searching through thousands of items from the comfort of one’s own home offers an unparalleled level of freedom and convenience. Today, hundreds of services can be conducted online—such as filing taxes, purchasing an engagement ring or even getting a new car.

Online Real Estate – The Last Frontier
The tech community caught on to the idea of online real estate with the advent of real estate search engines; offering homebuyers the opportunity to scour through millions of properties. Unfortunately, those homes are not always for sale and the rest of the process is usually conducted offline.

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