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Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

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luxury_homeownersIn largest luxury owner survey ever, Better Homes and Gardens Real Estate study reveals multiple homes and high-tech amenities are the new norm for affluent homeowners

Existing home sales have been rising along with mortgage rates, and cash deals are becoming extremely popular. Much of this growth can be attributed to the luxury buyer, a sector of the market that has the means to make a cash transaction happen. But what exactly are these luxury buyers—many of whom are international investors—looking for, and how can you as an agent be sure to meet their needs?

To answer these questions, Better Homes and Gardens® Real Estate commissioned one of the largest surveys ever done on luxury homeowners, with some surprising results recently released.

“Today’s luxury homeowners and buyers are savvier and more confident than ever,” the survey states. “They know what they want and have the resources and capabilities to get it, allowing them to transform luxury living spaces into ultra-comfortable, high-tech homes. Gone are the days when overwhelming amounts of square footage equate to a dream home. The affluent consumer now seeks multiple homes to fit their lifestyle needs and extra amenities, with an affinity for high-tech features.”

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