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Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

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“These findings tell us that the luxury consumer understands the importance of the human element in delivering the ultimate customer experience,” said Chris. “Our brand was built on the notion that the business of real estate goes beyond the transaction, and we are committed to being trusted advisors to all of our consumers before, during and after the home-buying process.”

Additional key findings from the Better Homes and Gardens Real Estate survey include:

Multiple Properties and Lifestyles: As the real estate market comes roaring back, a new vote of confidence is apparent among luxury buyers. Investing in more than one home has become a trend in today’s luxury market. A majority of luxury homeowners surveyed (53%) prefer owning multiple “lifestyle” homes to support activities like skiing or theater going. In fact, more than half (58%) of luxury homebuyers already own multiple homes to support their lifestyle activities.

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Fabulous Lifestyles Meet Fabulous Amenities: Bigger isn’t necessarily better – or more luxurious. In fact, 60 percent of luxury homebuyers surveyed would rather have as many upgrades as they can afford in their home, rather than more square footage. Similarly, nearly all (94%) luxury homebuyers surveyed would be willing to give up 1,000 square feet of living space from their next home in order to get a lifestyle amenity they desire, such as; living in a better neighborhood (54%), living in a house with “character” (51%), more land (44%), access to dining and entertainment (39%), and a shorter commute (38%).

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