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Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

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Asked for examples of the high-tech amenity must-haves for luxury homeowners in the Fox Business News interview, Chris added, “They want to be able to turn their heat up from using their iPad before they get home, or they want to make sure that their garage door is closed using their iPhone or their iPad. Things like that are important. Green is important but not as important as technology.”

About the Survey

The Better Homes and Gardens Real Estate Luxury Homes Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 luxury homebuyers, between May 20 and June 4, 2013, using an email invitation and an online survey.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

For more information, visit www.BHGRealEstate.com.

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