By Erica Campbell Byrum, Director of Social Media, Homes.com
Video marketing is essential to every successful business. In recent memory video marketing was something deemed unachievable for the everyman, something reserved for those with much larger budgets and expectations. But with ease and accessibility of video software and platforms available nowadays, there’s no reason to not be optimizing video to promote your brand. The only challenge and excuse now is how to compete with everyone else with the same options available. Homes.com hopes to help ease you into this brave new world with some helpful video marketing tips.
1. Select a Video Genre
There are many different types of videos marketing examples out there. Any successful marketing video begins first with establishing what kind of video you are choosing to make, with what audience do you hope to connect? Let’s review some different online video types.
• Testimonials - Showcase your expertise and skills by highlighting past clients interactions with you and your business to emphasize that you do have some weight to your claims of excellent service.
• Expertise and Instructional - Presenting useful and relevant tips and facts through instructional videos can help your business grow into one that is trusted and respected within your industry and community.
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