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5 Tactics for Braving the Video Marketing World

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By Erica Campbell Byrum, Director of Social Media, Homes.com

• Product Information through Promotions - Displaying your property listings or brand’s services to potential homebuyers or sellers is one of the most necessary forms of online videos. Your message should clearly convey why your product is the answer to their needs.

• Entertainment - Have fun! Show off your brand’s humanistic qualities. No one is saying you need to come up with a “catch phrase” or a “shtick” if that isn’t your thing, but having a lighter, and again relevant, side to your brand will help you stand out in the minds of prospects.

2. Provide a Series
If you cycle through the previously mentioned types of videos, or combine them and create hybrids, and remain resolute in providing regularly updated content, you will see your video marketing ideas grow and provide a worthwhile return. Determine what works for you in terms of updating and scheduling. For instance, sharing via social channels like YouTube, Instagram and Vine are meant to be shared quickly and often. This will help expand your video marketing strategy from a collection of videos on a site to a sought out industry focused series from a respected brand.

3. Be Relevant
Relevance is what makes or breaks online video campaigns. If you aren’t providing consumers with listings or community videos that are appropriate to their needs, then there is almost no reason to maintain a video marketing strategy at all. Be sure to showcase relevant properties and community videos with the amenities that they’re requesting. If they desire a single-family home within walking distance of their child’s school, don’t provide with links to videos of condos or townhomes in urban areas of the city.

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