Welcome!




Expand Your Education with These Courses from
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 3: CIPS Institute (Non-US Version).
ACE: Purchase Reverse Mortgage Course.

5 Tactics for Braving the Video Marketing World

Interested in more details on this topic? Click here!

By Erica Campbell Byrum, Director of Social Media, Homes.com

4. Add Personality
The simple idea of “being yourself” will go a long way in the hearts and minds of your audience. They will see you as a person like them and someone they can learn to trust and will help your videos go viral.

Real estate is a people-oriented business. Being in this industry for any amount of time means that you have solid people skills. Now it’s just a matter of showing consumers those skills through this visually animated medium.

5. Take Advantage of Social Media
By now it is safe to assume your brand and agents have a Facebook page and Twitter account, which are commonplace for most businesses. With new social marketing platforms emerging almost daily, it’s up to you to evaluate each channel to determine if it’s a good fit for your business.

The world of shared media blew up recently when the billion-dollar idea that is Instagram introduced video capabilities to their platform’s 80-million users

Continue Reading 1 2 3 4

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com