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5 Tactics for Braving the Video Marketing World

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By Erica Campbell Byrum, Director of Social Media, Homes.com

4. Add Personality
The simple idea of “being yourself” will go a long way in the hearts and minds of your audience. They will see you as a person like them and someone they can learn to trust and will help your videos go viral.

Real estate is a people-oriented business. Being in this industry for any amount of time means that you have solid people skills. Now it’s just a matter of showing consumers those skills through this visually animated medium.

5. Take Advantage of Social Media
By now it is safe to assume your brand and agents have a Facebook page and Twitter account, which are commonplace for most businesses. With new social marketing platforms emerging almost daily, it’s up to you to evaluate each channel to determine if it’s a good fit for your business.

The world of shared media blew up recently when the billion-dollar idea that is Instagram introduced video capabilities to their platform’s 80-million users

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