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Optimizing Your Facebook Business Page for More Leads

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By Geneva Ives

social_media_facebook_conceptDo you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article.

With over a billion global users, Facebook provides an ideal marketing platform on which to position yourself as a go-to real estate resource, both locally and as part of a larger network. Here are 4 easy tips to optimize the power of your Facebook business page to help you get more leads:

Complete the ‘About’ Section
It is shocking how often we see incomplete contact information in the ‘About’ section of business pages. If you have time for nothing else, take a minute to do this one thing to ensure that leads can find you when they need you. In addition to your phone number, you should also have a link to your website, your email and your office address. Given its placement, this information is one of the first things a prospective client sees when he or she lands on your page. Do you have a brand statement that differentiates you from other agents in your area? Great. Include that, too.

Commit to a Posting Schedule
Business pages that post multiple times a day are likely to seem spammy and alienate fans. Conversely, business pages that post only infrequently are likely to be forgotten entirely. Strike the perfect balance by committing to a reasonable posting schedule that shares relevant content a few times a week, rather than a few times a day (or a few times a year). Create a monthly or weekly posting calendar that highlights a mix of local events, real estate trends and advice for buyers and sellers. Facebook business pages even let you schedule posts in advance, so you can plan for the days ahead. 

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