Market Leader, a leader in online marketing and technology solutions for real estate professionals and a wholly owned subsidiary of Trulia (NYSE: TRLA), has launched Market Leader Office Professional, enabling leading brokerages, offices and real estate teams to provide the entire Market Leader Professional system to every agent.
With Professional, agents get Market Leader’s Smart Lead Technology, with all the tools they need to generate, engage and manage all of their leads from any source in a single, easy-to-use system.
According to the company, Market Leader Office Professional also empowers broker owners, office managers and team leaders with dashboards to easily monitor office and agent performance and identify coaching opportunities to increase productivity and success.
The dashboards provide at-a-glance insights into office or team performance, including lead follow-up, marketing activities and the health of the sales pipeline. Individual agent performance can also be tracked, including number of leads, listings, marketing pieces and size of the agent’s pipeline.
“Every office should get Office Professional!” says Melissa Nickerson-Pratt, associate broker for Keller Williams Realty in Portland, ME. “Being able to provide agents with such a powerful set of tools is great for recruiting and retaining agents, plus the dashboard has given me great insights into what my agents are doing, who might benefit from more leads, and who might benefit from more coaching.”
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