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Building Your Personal Brand with Herman Chan

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By Rebekah Radice

Chan_HermanIf you are ready to create a stand-out online presence, then an introduction to Herman Chan is a must. As a San Francisco Bay Area top producing real estate agent, Herman is a master of harnessing the power of the Internet.

As part of our Change Agent series, I sat down with Herman to discuss his success and what steps he has taken to create a unique and completely compelling real estate image.

Q: Tell us how you got your start in real estate. Was it something you always wanted to do or did you (as so many have) stumble in?

My start in real estate came after I graduated from UC Berkeley. I had a brief stint at Gap, Inc. where I was chained to a desk crunching numbers as an analyst, and knew it just wasn’t my cup of tea. In fact, I was downright depressed. I’m talking crying in the bathroom! How could I be so unhappy?

I had done everything “right” from scoring high on SAT’s, top tier school, and recruited by a Fortune 500 company. Where did I go wrong? After a bit of flopping around, my mother finally confronted me and told me to “just get a real estate license and sell a few homes so you stay afloat while you figure things out!” Well, being the overachiever I am, I jumped right in head first. That was about 10 years ago and the rest is history.

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