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Building Your Personal Brand with Herman Chan

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By Rebekah Radice

Q: From your website to your videos, you have done a phenomenal job positioning your personal brand. Tell us how “Habitat for Hermanity” evolved.

First of all, I know it is industry lingo, but I always feel odd when people say I have this amazing brand. For me, I was just being myself, and somehow that connected with people.

I started my blog Habitat for Hermanity as a way to bring some levity to what is very often a conservative and stuffy business. Our lives as real estate professionals are chock full of hilarity and funny stories. I just wanted to share a slice of that with people.

Video has been a huge medium for you. What inspired you to use it within your business?

Hello? Have you seen my cheekbones?! (Just kidding) Well, I think everyone has strengths and weaknesses. Some people are great with numbers, so they blog about charts and stats. (Yawn) Me? I flunked out of calculus, so I had to rely on my other assets: interpersonal skills, high energy, and speaking in sound bytes which makes it easy for consumers to relate.

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