By Seth Kaplan
Google highlighted one of the more common changes/recommendations they suggest in their recent post. The first is with regard to faulty redirects. This happens when a user is redirected from a desktop page to an irrelevant mobile page—we’ve all dealt with that frustration. The key here is to implement what we have referred to in the past as “deep linking,” which ensures all desktop pages redirect mobile users to the corresponding mobile page, thus getting the user to the exact piece of information they are looking for. In addition, they urge marketers to ensure that there are no page errors for mobile users and to test across multiple devices to ensure the highest level of usability.
If you’ve spent time, energy and a vast amount of resources on climbing to the top of the mountain with a good SEO strategy, it would be a shame to see your work come falling down by not preparing for mobile SEO. Now that Google has drawn their lines in the sand—and clearly sided with ensuring a quality user experience—there isn’t much time left to get this right. Contact your mobile specialist today and ensure that your mobile assets are following Google’s guidelines for usability.
To see how your site looks on a mobile device today, visit www.TestMySiteNow.com.
Seth Kaplan is president of Mobile Real Estate. For more information, please visit www.mobilerealestateid.com.
Continue Reading 1 2
Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com