By Maria Patterson
“Our company is built on the strength of individual entrepreneurship and innovation,” he says. “Gail and I realized in the beginning that we would succeed only if our agents succeeded. A lot has changed in 40 years, and we’ve evolved with shifts in the industry, but what hasn’t changed is our core principle: attracting the best agents, and then supporting them, so they can deliver outstanding results to their clients.”
That principle drew Susan Coveny to RE/MAX more than two decades ago, when she was already a successful agent with more than 15 years of experience. Over the past 23 years, she has earned more than $20 million at RE/MAX Prestige in Long Grove, Ill., qualifying her for the RE/MAX Luminary of Distinction career award.
During the downturn, Coveny went from about 24 closings per month to just two or three. But she didn’t give up.
“It was my job to keep things going and get us through the hard times so we could be on top of the game when the market came back. And here we are,” says Coveny, who’s now fielding more leads and business than ever. “I really don’t think an agent can thrive without a brand like RE/MAX behind them. We have so much excitement, energy and synergy in this company; I’d never consider leaving.”
Innovation Leads to More Productivity
With home sales and prices on a steady rise, the U.S. housing market has regained its glow, shifting from a buyer’s market to a distinct seller’s market.