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Coaching Myths and Mysteries

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By Verl Workman

Bob Corcoran, founder & CEO of Corcoran Coaching and Consulting, and the coach of many of The Wall Street Journal’s elite agents, says this about coaching: “My job as a coach is to deliver results quickly. When I blow them away with leads, they begin to pay attention. And once I have their attention, they listen and execute! That is our secret to success.”

Think about this: Money is only an issue if you don’t get results. As I assess the business practices of my own clients, I have found that most are leaving far more money on the table by not putting sound business principles and practices in place, than they will ever spend on coaching. The reality is that the cost of not working with a coach is far more expensive that the cost of coaching.

I’m Not Good Enough
That scarcity mentality is what keeps most agents performing at or below their potential. I believe that each of us are unique and have been blessed with talents, skills and abilities that give us the potential to succeed. Oftentimes, the biggest difference between a top producer and a below average producer is the way they talk to themselves.

By changing your expectations and believing that you are worth $100K, $250K or even $1M a year, your actions change, your systems change and your ability to earn increases. A great coach will help you eliminate limiting beliefs and guide you step-by-step to a higher level of profitability. Whether you are a new agent or an experienced professional, it doesn’t matter. The right coach can get you to your next level faster and more efficiently than you can going it alone.

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