By Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com
By now, most real estate professionals have already successfully incorporated social and digital media into their real estate business, using networks such as Facebook, Twitter and Google+. One site that not enough brokers are taking advantage of is Pinterest. Further, crowdsourcing is a method that most brokers completely overlook and Homes.com will show you how both are valuable tools, allowing photos, neighborhood information, and advice from other brokers and consumer feedback can reinforce your marketing endeavors.
Pinterest can help collect and organize information about homes, neighborhoods and just the business of real estate in general. According to recent data released by Pinterest, there are now over 12 million members and more than 20 percent of all Pinterest users connect to their personal Facebook profiles. Quite impressively, the number of Pinterest referral traffic tops that of YouTube, LinkedIn, and Google+ referral traffic combined.
Pinterest is also a great way to crowdsource, letting you use your connections to help your real estate business grow. For those unfamiliar with the term, “crowdsourcing” is distributed problem solving. By distributing tasks to a large group of people, you are able to mine collective intelligence, assess quality and process work in parallel.
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