By Seth Kaplan
“A website that responds to the device that accesses it and delivers the appropriate output. Rather than designing multiple sites for different-sized devices, this approach designs one site, but specifies how it should appear on varied devices.”
In essence, Responsive Web Design is a programmer’s dream come true. Even Google, the world’s premier programming organization, has deemed Responsive Web Design their “recommended configuration” for building smartphone-optimized websites. However, the problem with Responsive Web Design is that it aims to answer the wrong question: How do you display content correctly across different devices and screen sizes?
The question we should be asking is, how should we alter the user experience to accommodate changes in consumer behavior across different devices?
After all, what we do as marketers should be driven by consumers, not by what works best for programmers. And consumer behavior is changing rapidly. The shift is clear and can be seen through device sales alone, as people spend more time on mobile and tablets and less time on their personal computers. As such, their behavior is changing because of the mobility of the device. “We must ensure the experience on each device is built specifically to accommodate the user; our consumer,” says John Lim, co-Founder and CEO of Life in Mobile, “as consumer behavior is inherently different when using a mobile phone compared to a desktop computer.”
Continue Reading 1 2
Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com