By Joanna Williams
For instance, instead of using the price $230,000, you would use $229,572 in order to draw attention. Many of us believed this was the key to getting our listing shown over others.
Now, with the popularity of online search, it is time to question whether this theory rings true anymore. How do you search? More importantly, how do buyers search? Simply put, they search in round numbers.
Today, a buyer could search from $200,000-$230,000 or from $230,000 to $250,000 (especially if it’s a pre-populated drop-down list).
Notice any similarities in the above example? $230,000 appears twice.
How are you pricing your listing for sale on the internet? Read the rest of Why Your Online Listing is Priced Wrong (and how to fix it) on the Clean Slate Blog.
Continue Reading 1 2
Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com