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Why Your Online Listing is Priced Wrong

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By Joanna Williams

For instance, instead of using the price $230,000, you would use $229,572 in order to draw attention. Many of us believed this was the key to getting our listing shown over others.search_for_homes_online_BH&G

Now, with the popularity of online search, it is time to question whether this theory rings true anymore. How do you search? More importantly, how do buyers search? Simply put, they search in round numbers.

Today, a buyer could search from $200,000-$230,000 or from $230,000 to $250,000 (especially if it’s a pre-populated drop-down list).

Notice any similarities in the above example? $230,000 appears twice.

How are you pricing your listing for sale on the internet? Read the rest of Why Your Online Listing is Priced Wrong (and how to fix it) on the Clean Slate Blog.

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