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Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

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By Erica Campbell Byrum

visual_storytelling_online_photosFamous film director and storyteller Frank Darabont once said “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Pretty poignant considering cavemen had primitive tools, little language skills and often made noises and grunts to talk with one another.

But in today’s world, there’s an overwhelming amount of communication going on and information overload to where consumers are multi-tasking to the nth degree to keep up.

Marketers have to be creative to get their content read. By telling your story with visually stimulating materials like infographics, virtual pin boards like Pinterest, videos, branded photos, eBooks and cascading all of these digital assets on popular social sites will increase your likelihood of luring readers to your content. With that, let’s dig in…

Pinterest sends more referral traffic to websites than Google+, LinkedIn and YouTube combined. One advantage of using Pinterest over other social networks is that you are giving the ability to crowdsource your content. Here are some suggestions for effectively illustrating your real estate brand on Pinterest:

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