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Leveraging Social Media for Online Lead Generation

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By Nick Caruso

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking.

Scott Lehmann, owner of Better Homes and Gardens Real Estate Sonoran Desert Lifestyles, discusses the success his company has seen in turning online fans, followers and visitors into lifelong clients.

How do you handle lead conversion, and what can a homebuyer interacting with Better Homes and Gardens Real Estate Sonoran Desert Lifestyles online expect?
Through our affiliation with Better Homes and Gardens® Real Estate, we have an impressive lead capture system with LeadRouter, which allows us to organize and consistently engage a possible buyer or seller. We also have one of the most detailed listing syndication programs available.

The third piece of our lead capture system is our website, which is designed to engage people who are searching for property in the Valley of the Sun.

All three parts work together to drive leads into our system.

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