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Leveraging Social Media for Online Lead Generation

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By Nick Caruso

How much content are you producing and how often are you posting to your blog and social media sites?
Our strategy, which includes several moving pieces designed to meet the needs of our audience, is simple.

• Early on, we posted materials every hour, but realized that was too much. Social media sites are deeply personal and there’s a fine line between engaging and annoying.
• Every morning we post a photo of Arizona, and these are the most engaging posts. We don’t want to be sold to, so we try not to sell.
• We use material from our Better Homes and Gardens Real Estate brand, whether it’s from the Clean Slate Blog, the brand site or the brand marketing team.
• We created a series called “Have We Met,” a one-page agent biography in the form of an electronic calling card.

For more information, visit www.bhgrealestate.com.

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