By Patty McNease, Marketing Director, Homes.com
Last time out we examined the power that Twitter could have on growing your business and client base, as emphasized by Katie Lance, CEO and owner of Katie Lance Consulting in Homes.com’s webinar, “Secrets of Top Selling Agents – #Awful @Twitter, Please Help!”
Now that you understand the basics, Lance has some other important tips that can help you master the social media site and become a #twitterexpert and see your client list grow.
1. It’s Fast
For those just tiptoeing into Twitter, understand it’s not Facebook. It’s in real time, it’s public and that can scare some people away.
“Twitter is live and moves very fast. When you go on Twitter, you look to see what’s happened in the last 10 minutes, unlike Facebook where you look at more what’s happened in the last day or two,” Lance says. “You are also putting something out there that anyone can see. With Facebook, you connect with people you already know and built relationships. Twitter lets you connect to those beyond who you know and is one of the best ways to expand your network—that’s vital in real estate.”
The fact that Twitter is so fast is one of its strongest features. Think about it, when news happens today, where are you finding out about it? Many times even before CNN or the news outlets have it, someone is tweeting about it on Twitter.
“It’s an incredible source of news and information,” Lance says. “As a real estate pro, if you are thinking about your social media strategy, Twitter is a great source of knowledge.”