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Keeping Up with Leads as the Market Picks Up Steam

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By John Voket

How do you see your market evolving throughout the next year?
I see the market expanding to the point where I’ll have to find a smarter way to keep up. While it’s slowed a bit since the spring, I think it’s going to pick up again.

You advertise in The Real Estate Book and on RealEstateBook.com. How do those ads work into your overall marketing strategy and reinforce your own brand and your listings?
I started advertising in The Real Estate Book a few years ago, and we’ve since worked at getting the book into every location possible in our market. With The Real Estate Book’s concentration on local properties, I’m getting 2–10 leads a day. Our ads in the book, and on the website, have helped me get a lot more new listings. Additionally, they’ve provided the opportunity to meet with prospects and show them how—in addition to the Century 21 network—I’m able to market their property hyperlocally, regionally, nationally and as far away as Europe and China.


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