Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Bundle 1: CIPS Core Course (US Version).
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).

Working with Millennial Home Buyers, Part 1

Interested in more details on this topic? Click here!

From the Experts at Better Homes and Gardens Real Estate

CS_Millennial_Purchase_BH&GIn a recent piece published by RISMedia, Generation Next, Sherry Chris—president and CEO of Better Homes and Gardens Real Estate—explores the Millennial generation, and our findings on who they are, what they want, and what they’re looking for in a real estate agent.

In the first installment of this Clean Slate two-parter, we spoke to three recent Millennial home buyers to learn firsthand whether their real estate experiences match what we found in our Better Homes and Gardens Real Estate national survey of 18- to 35-year-olds. Our conversations echoed those findings.

They had good jobs, but they all scaled down their expectations to secure a mortgage. None wanted a cookie-cutter house. They didn’t mind fixer-uppers. But each home buyer’s experience reveals a different insight into what this generation looks for in a real estate agent.

Text Me, Maybe
The couple who bought a house on a lake in Morris County, N.J.

George is a 27-year-old medical student who didn’t qualify for a loan due to his low income. He’ll earn a high salary in a few years after he graduates, but he and Tina, his 28-year-old girlfriend, didn’t want to wait.

Luckily, Tina has a job as a marketing manager. She secured a loan to purchase the $220,000 house, a 1940s-era bungalow near an enormous reservoir that she intends to fix up for around $25,000.

She owns the house. But they share the bills, paying around $500 less a month in mortgage payments and taxes compared to their prior rent.

What did Tina and George like about their REALTOR®? His loyalty and tenacity.

“He always tried to get me whatever he could from the seller,” says Tina. “He always had my back.”

Their REALTOR® communicated with Tina and George the way they wanted to be communicated with. They liked how he sent them text messages, e-mails and scanned PDF documents.

“He was very tech-savvy,” she says. “I didn’t have to get on the phone with him or fax things to him, which I loved.”

Seventh Time’s the Charm
Jess and her husband, Geoff — both 32 — also liked how their REALTOR ® was on their side. Both were concerned about agents trying to close a deal quickly to gain a commission.

Continue Reading 1 2

Interested in more details on this topic? Click here!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>