American Home Shield, one of the nation’s largest providers of home warranties, has launched “Kidstructions: How does it work?,” a video contest capturing the natural curiosity and creativity of children as they share their thoughts on how things work around the home. Grand prize winners in two categories will receive a family vacation to Walt Disney World and an American Home Shield Home Protection Plan.
The same two-step entry process applies to both categories: videos featuring children aged 18 months to 5 years, and videos featuring children aged 6 to 12 years old.
1. Parents (or another adult with parental permission) simply upload a 30-60 second video to their YouTube channel featuring their child explaining how they think their refrigerator, air conditioner, oven or other major home system or appliance works.
2. Once the adult fills out and submits the required entry form on the American Home Shield Facebook page, their entry is complete. The entry deadline is Mar. 14.
“This is a fun and enjoyable way to get people talking about some of the things in the home that many consumers take for granted – that is, until they stop working,” said Philipp von Holtzendorff-Fehling, chief marketing officer for American Home Shield. “What better way to start the conversation, than to have kids kick things off?”
Vacation packages for grand prize winners will include roundtrip airfare for four to Orlando, three nights stay at a Walt Disney World resort property, dining plans for all guests, and car rental. Four-day Walt Disney World theme park tickets with Park Hopper and Water Park Fun will also be included.
Along with the grand prize, second and third place prizes will also be awarded in each category. Second-place winners will receive a $2,500 savings bond and an American Home Shield Home Protection Plan; third-place winners will each receive an American Home Shield Home Protection Plan.
A two-part selection process will be used to determine the winners. Now through Mar. 14, visitors to the American Home Shield Facebook page and www.ahs.com/kidstructions can vote on their favorite videos. Ten finalists will be selected in each age group: the seven entries with the most votes, plus an additional three entries selected by an American Home Shield panel of judges.
Judges will then rate all finalists based on four criteria: creativity, originality, appropriateness to the theme and quality of expression; contest winners will be announced on or about April 14.
For more information and full entry rules, visit www.ahs.com/kidstructions.
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