A new offering from The Real Estate Book expands personal branding packages to include IDX-fed web, tablet and mobile sites, mobile business cards, vanity text codes, and GPS-enabled yard signs to help real estate agents take local traffic from national listing aggregation sites.
“A lot of real estate marketing companies are really good at marketing themselves. We tell agents that we want to be really good at marketing you,” says Adam Brown, Senior Vice President of The Real Estate Book®.
The new offering, LocalSmartMobile, allows agents to easily create IDX-fed web, tablet, and mobile sites so that home shopping consumers can search the entire MLS from the agent’s own branded site.
“IDX-fed sites are not new to the industry,” Brown added, “but the features of this offering is very unique and an extremely powerful tool for agents and brokers building their brand in their local market. The experience rivals any national listing site so the consumer never needs to shop anywhere else.”
Brown says the new offering includes:
• Agent branded website with IDX
• Agent branded tablet site with IDX
• Agent branded mobile site with IDX
• Mobile Business card
• Gateway app for iPhone or Android
• Vanity text codes
• Mobile lead generation tools – text for info and QR codes
• Custom single property mobile, tablet and websites
• One-click digital ad creation for email campaigns and web postings
• Printable PDF property brochures with mobile lead generation
• GPS-enabled yard signs
• Lead management, tracking and analytics
• Simple dashboard management
Click here to view a video overview of the program.
“These new tools combined with our local print offering really synchronizes the agent’s marketing efforts to create what we think is the most effective way to promote the agent locally, generate more buyer leads, and to help the agent gain more listings,” adds Rebecca Chandler, Vice President of Marketing for the brand. “The total package is also very, very affordable since we combine all the tools into one. Paying for them individually would be much more expensive, so it’s really a cost-saving for the agent.”
For home shoppers, the experience is easy since most are shopping while out and about – from their phones. “Mobile browsing stats sky rocket on the weekends when most home shopping takes place, so it’s absolutely critical that agents today have all the mobile tools necessary to engage their prospective clients – at the exact time and place they are shopping,” Brown says. “Anything less than a satisfying mobile experience for the user will send them on to the next site or app and the agent loses the opportunity.”
“This local advantage means that agents and brokers are working with a local expert to distribute their advertising in places where their prospective clients actually live, work, shop, and play versus waiting, wishing and hoping to be found in a Google search online,” Chandler added.
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