By Brian Geick, Social Media Specialist at HSA Home Warranty
Nearly one year ago, realtor.com® asked this question: Does Twitter’s new app Vine have real estate appeal?”It’s a great question, and one many agents and brokers are still asking. Over the past 12 months, Vine has become more visible, and even has a competitor in Instagram Video, saying nothing of Instagram pictures, and all of YouTube.
The bigger question here involves visual media, and how it can help your business.
Earlier this year, Burke Smith, chief communications officer for HSA Home Warranty, presented a webinaron how to convert buyers using YouTube.
Essentially, you need to make sure you’re using video to promote listings, because that’s exactly what your clients want. Seventy-three percent of sellers say they prefer to list with an agent who uses video, yet only 12 percent of agents have a YouTube channel, and only 1 percent actively use it.
But which visual platform is right for your company? Take a look at some of the most popular online video apps:
Here’s the best news: it’s easy and free to get started! You don’t need to hire anyone—many successful videos are filmed on mobile devices, and edited using free software. Be sure to include your branding in each video, and create content you can reuse. Good luck!
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