Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World®, has introduced several key initiatives that strengthen the luxury network’s outreach to Asian consumers, including a corporate office in Singapore, a greatly expanded online presence in the region and an upcoming conference in Shanghai. The strategic growth is in response to the increasingly influential Asian market and its deep impact on economic and housing markets worldwide.
Through its parent company Leading Real Estate Companies of the World®, Luxury Portfolio now has a corporate office in Singapore, giving the network a base in the Asia Pacific region. The office serves existing network members in Hong Kong, mainland China, Singapore, Japan, India and New Zealand and supports the network’s aggressive expansion plans in emerging countries such as Philippines, Indonesia, Malaysia and Thailand.
Luxury Portfolio’s online reach has been extended through a newly-announced agreement with Juwai.com, which allows all of the luxury program’s listings to be marketed on the No. 1 website for Chinese who are buying property outside of China. Juwai.com markets 2.4 million listings in 53 countries to a monthly audience of 1.5 million; 82 percent of its users are mainland Chinese.
Additional online exposure comes through WorldPosting by Previsite, a global network of leading property portals. Luxury Portfolio members can easily market their listings on targeted, country-speciﬁc websites with translation into 12 languages and distribution to over 60 million potential buyers and investors. The relationship specifically targets Chinese consumers through Chinasplash.com, which reaches an extensive audience of foreigners and bilingual Chinese.
Other targeted outreach includes leading real estate portals throughout Asian Pacific countries, such as Japan, Thailand, Indonesia, Malaysia, Singapore and more.
Luxury Portfolio brokers and sales associates will have a unique opportunity to experience Chinese culture first-hand at the inaugural Luxury Portfolio Immersion Conference, July 20-22 in Shanghai, China.
The event is designed to give participants a deeper understanding of Asian cultures with economic, lifestyle and cultural insights that will help them better serve this clientele.
“Our members have embraced our efforts to reach Asian consumers and strive for a better understanding of their cultural preferences, as they recognize the potential impact on their businesses,” says Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. “While China alone has over a million millionaires, the influence extends to virtually all price points and markets – and not only those in major metropolitan areas. It is exciting to be proactive and deliberate in our approach to capturing more of this activity.”
Luxury Portfolio is a network of 200 premium real estate agencies with properties in 47 U.S. states and 30 countries. The network’s listings have a total value of more than US$44 billion, with an average price over US$2.6 million. Luxury Portfolio is the luxury face of Leading Real Estate Companies of the World®.
For more information, visit www.LuxuryPortfolio.com.
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