REALTORS® know that when you walk into a listing appointment, you must be prepared. Prepared with property knowledge. Prepared with concrete market data. Prepared to impress. You must be sure that your listing presentation educates your soon-to-be clients while connecting with them at the same time. And when you are finished with the presentation, you need to leave something behind…something that reminds them why you are the best REALTOR® to get their property sold.
Creating the ultimate listing package requires a few key elements:
But convincing a seller of the right list price isn’t just about the property itself, or the ones around it. It’s about the market. Is it a seller’s market? A buyer’s market? Are there many distressed properties in the area? Better to walk in armed with this information.
However, if you arrive at your listing appointment, take a tour of the property and discover the sellers forgot to mention that recent kitchen remodel when you spoke on the phone, you’ll need a way to quickly make an adjustment to your initial list price. So make sure you bring your iPad, laptop or other device so that you can quickly make these adjustments and either print or email them a new report.
Your clients will be captivated if you show up with all this information organized in an impressive report, inspiring them to give you their listing.
For more information, visit www.narrpr.com.
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