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Give Closing Gifts That Open Doors—with Your REALTOR Benefits® Program

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By NAR's REALTOR Benefits® Team

The selling season is in full swing, and savvy brokers are focusing on continuing their sales momentum by providing clients with memorable closing and thank-you gifts. This final contact with clients can keep your agents top of mind, helping to lead to referrals and future business. So…do you have a winning strategy for gift-giving?

For gifts that not only please homebuyers and sellers, but make lasting impressions, shop the REALTOR Benefits® Program, your official member benefits resource from the National Association of REALTORS®. As an NAR member, you can choose from a selection of gifts designed specifically to make a lasting impression, and end each transaction with a thank-you that new homeowners and sellers can put to use—plus, you’ll enjoy exclusive discounts on each of them.

“The Partners and products in the REALTOR Benefits® Program all have a common goal: to help NAR members,” says Bob Goldberg, NAR senior vice president, Sales & Marketing, Business Development & Strategic Investments, Professional Development and Conventions. “The Program is much more than a convenient way to find discounts—for example, these gifts are carefully thought-out ways for brokers and their agents to grow their business and build client relationships.”

The Multi Merchant Prepaid Card*: Perfect for Any Client
Created exclusively for REALTORS® as an ideal client gift, the versatile Multi Merchant Prepaid Card can be used at more than 150 popular retail and online stores, restaurants, and more. It is accepted at a variety of merchants, such as Panera Bread®, Pottery Barn®, Crate & Barrel, Zappos.com® and Macy’s, so it is guaranteed to be enjoyed by clients of all ages and interests. You choose the amount on each card (from $25 to $500), and NAR members save 5 percent off every card order.*

Multi Merchant Prepaid Cards are themed with NAR’s “Home Ownership Matters” logo to help spread the importance of homeownership. You can also add a personalized message and/or the recipient’s name, and even have the card shipped directly to a client. Cards without a name or message are available, too. These you can order in multiples and have shipped to your office for your convenience. Keep in mind that these cards are also perfect for broker incentive and reward and recognition programs. Cards are available at www.MultiMerchantCard.com.

Build Lasting Relationships with Lowe’s
The Lowe’s Program for REALTORS® is an innovative e-marketing tool that lets you send personalized offers, including 10 percent-off eCoupons to your buyers and sellers.

In addition, this program allows NAR members to purchase Lowe’s gift cards at an exclusive 5-percent discount when ordered online at www.LowesRealtorBenefits.com. Take advantage of the convenience of having cards shipped directly to your clients, or order in bulk and add the special touch of hand delivery so your agents get one more contact point with clients.

A Lowe’s gift card is the perfect way to say thank you and build a strong client relationship. New homeowners and sellers prepping their home for sale alike will appreciate a thoughtful thank-you that is specifically home-related. It’s the perfect way to help them with everything they need for their home!

Brand It with REALTOR Team Store®
Whether you’re looking for the perfect closing gift that keeps your brokerage name front and center, or you want to encourage your agents to promote their status as REALTORS®, REALTOR Team Store® has what you’re looking for.

The official NAR supplier of REALTOR®- branded and promotional products, REALTOR Team Store® offers a wide array of items, including lapel pins, bags, hats, shirts, decals, folders, jackets and more. In addition, they offer fully customized promotional items with any logo—including your company logo. Shop online at www.RealtorTeamStore.com.

The Gift of Saving Year-Round
These are just a few of the many exclusive offerings available to NAR members through the REALTOR Benefits® Program. Everything in the Program is designed not just to save you money, but to help you grow your business and give you a competitive edge as well.

To fully appreciate all that your NAR membership offers you and your agents, browse exclusive savings and unique solutions for REALTORS® at www.REALTOR.org/RealtorBenefits, or follow us on Facebook to learn about the latest offers, discounts and tips.

*Cards expire one year from the purchase date, subject to applicable law. Participating merchants are not sponsors of this program and are subject to change.

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