RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Showing Your Best Online

Home Best Practices
Commentary by Tracy Berger
December 16, 2014
Reading Time: 2 mins read
Showing Your Best Online

Creative businessAs a real estate agent, you live and die by your referrals. Offline word-of-mouth referrals can be powerful and effective since they come from a trustworthy source, but their reach is limited to your clients’ family and friends. Online reviews have a much broader reach, and for better or worse, clients are increasingly moving conversations about their experience with you online.

A survey by Zendesk.com found that 86 percent of respondents who have read negative online reviews claim their purchase decision was influenced by those reviews. You may be a wonderful and well-respected real estate professional with the majority of your clients happy and satisfied, but a “vocal minority” of unhappy customers may harm your future business.

Because people are more likely to share negative reviews than positive ones, your online reputation requires constant vigilance and regular audits. The easiest way to see how you look online is to search for yourself on Google, Bing and Yahoo! and see what pops up on the first few pages of results. What you find is likely what potential clients will find. Then, be very honest with yourself and answer a simple question—would you do business with you?

Once you know what sites are most visible, you’ll want to build your presence and improve your ratings there, whether that’s on a broker’s website, on social media, through a national review aggregator, or all of the above. A simple way to build your presence is to ask your best clients to share about their experience with you on the most influential sites. You already ask them to refer you to their friends and family, why not take it one step further and ask them to do the same online?

No matter how hard you try to make every client happy, you’re bound to wind up with some less than flattering reviews, and how you respond is crucial. When you come across one of these, it’s important to be transparent, address the client’s concerns head-on with honesty and integrity, and make sure your side of the story is heard without becoming defensive.

Beyond encouraging your clients to leave positive reviews and responding promptly to any negative reviews, be sure your online presence is an accurate reflection of who you are. Update your public profiles to include the things clients are looking for, such as longevity, experience, trustworthiness, your familiarity with the area and how you’re involved in your community.

At the end of the day, what a client says about you may be more important than what you say about yourself. You only get one shot at a first impression, so take control of your online reputation and make sure it’s a good one.

Tracy Berger is senior vice president Real Estate Sales, First American Home Buyers Protection. For more information, visit www.firstamrealestate.com.

ShareTweetShare

Related Posts

Consolidation
Agents

The Consolidation Trend: A Look at the How, Why and Outcomes

October 2, 2025
buyers
Agents

Wait… What? Buyer Wants, Needs and Questions You May Not Have Heard Before

October 3, 2025
Newsmakers Spotlight: Olga M. Garza on NAHREP Leadership and Record-Breaking Team Success
Agents

Newsmakers Spotlight: Olga M. Garza on NAHREP Leadership and Record-Breaking Team Success

October 2, 2025
Local
Agents

Local Dominance: How Brokers Can Win Their Market

October 2, 2025
How Roof Color Could Spur Faster Sales and Higher Offers
Agents

How Roof Color Could Spur Faster Sales and Higher Offers

September 30, 2025
Minnesota’s Top eXp Team Going Independent
Industry News

Minnesota’s Top eXp Team Going Independent

October 1, 2025
Please login to join discussion
Tip of the Day

Stop Relying on “I Tried”

Most people don’t fail because they’re untalented—they fail because they settle. If you’ve been in a rut, this might be for you. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation
  • Zillow Seeks to Scrutinize Anywhere-Compass Deal for Inconsistencies With Lawsuit Claims
  • The Consolidation Trend: A Look at the How, Why and Outcomes

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X