Do you send a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way to share helpful information, keep in touch and stay top of mind.
You can create a newsletter for your real estate business using a combination of your own blog posts, helpful articles from around the Web and photos that highlight your team or your clients.
Here are 10 quick tips for creating a real estate newsletter that gets attention for all the right reasons:
1. Brand It
First things first—make sure your newsletter reflects your brand right off the bat so readers know where it’s coming from. Include your logo, slogan, contact information, website URL and headshot.
2. Organize It
Divide your newsletter up into segments that are easy to differentiate so recipients can easily identify information that might be interesting to them. Formatting is key.
3. Write Powerful Headlines
You may have informative content, but if you have a lackluster title, it’s less likely your article will get read. Be snappy and direct. A little humor never hurt either (if it works with your brand).
4. Include Eye-Catching Images
Images can communicate your message at a glance and draw a reader in. If you have fun pictures of your team, clients or a special event, by all means, share them. If you need some great pictures, check out free image resources like Flickr’s Creative Commons.
5. Highlight Local Businesses
Build a local following and bolster your referrals by spotlighting local businesses. You can feature a helpful resource—like a mortgage professional—or do a regular column on new businesses in your neighborhood. Be sure to let the business owner know. They’ll be thrilled!
6. Encourage Feedback
Use your newsletter to foster engagement by encouraging your readers to get in touch with you. You can invite them to ask you anything about real estate, run a Q&A column or offer a monthly prize.
7. Don’t Forget Your Footer
Your header is important, of course, but so is your footer. Be sure to include your contact information (again), links to your social channels and a way to unsubscribe. This is also a good place to remind readers of upcoming special events.
8. Test It
Always send your newsletter to yourself first. It’s a good idea to view it in a variety of browsers so you can be sure it’s looking good whether readers use Chrome, Firefox, Internet Explorer or something else.
9. Stay Consistent
No one likes an unpredictable newsletter. Too seldom, and people forget why they subscribed in the first place. Too frequent, and you’re more likely to end up in the spam folder. Find your sweet spot and stick with it.
10. Share on Social
Expand your reach by promoting content from your newsletter on your social media channels. It’s the smart way to let people know that you’re digitally savvy and on top of your marketing game—two qualities that today’s prospects look for in an agent.
Geneva Ives is a marketing writer for Point2. Point2 is a member of the Yardi® family of companies. Point2 Agent is a comprehensive marketing toolkit used by real estate professionals all over North America to capture more traffic and more leads. For more information, please visit www.point2.com.
