In this newest Mobile Moment series we will be discussing a variety of ways you can mobile-enable your traditional marketing efforts. Taking your marketing tactics into the mobile age will help you reach new audiences while showcasing your savvy approach at real estate to today’s fast-acting consumer.
Three Tips to Better Leverage Your Yard Signs and Riders Using Mobile Technology
1. Add Text Call-to-Action: Yard signs are still one of your best personal marketing and branding tools but, it’s time to take your yard signs into a new dimension by using text. It’s simple, attach a code to each of your listings so that consumers who drive by can text your property-specific code and receive information and photos about a particular listing directly to their smart phone.
2. Signs with 800 Numbers and Codes: Including an 800 number powered with Voice Search technology makes it easy for potential buyers to call a number and receive their choice of a text message or a voice recording with property information. Options like this also enable a consumer to be transferred directly to you, the agent. Using technology like this will help you track your results and understand yard signs as an effective lead source.
3. Utilize GPS Property Lookup: Capturing would-be buyers while they are driving around neighborhoods looking at homes is a great opportunity for your business. With GPS capabilities consumers can dial the 800 number on your yard signs or riders, speak the property address and then receive an instant text message with your listing details. Technology like this streamlines the process for consumers and gives you real-time lead information for people who are driving by and looking at your listings in person.
It’s crucial to your business to leverage new technologies not to replace tried and true real estate marketing tactics but, to improve upon those tactics so you can grow your business strategically. Placing your marketing in areas you can monitor and manage will help you streamline your expenditures and grow your lead-base in a quality manner.
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