With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd.
Facebook advertising, when properly managed, provides a low-risk, high-reward way to promote yourself and your posts on social media. With the recent updates to Facebook’s advertising options, you now have more opportunities to promote your business. With new tools and targeting options, Facebook ads are even better at helping you connect with potential clients.
Here are the four most recent Facebook ad changes and how they can help you promote your real estate business.
1. Call Now Button
The new “call now” feature is ideal for real estate agents or offices who want to promote their listings through Facebook Ads. Users see your phone number displayed and can click to call you directly through the ad. The great thing about this feature is that it skips over a whole step of the funnel. Rather than getting users to click through the ad to your website or Facebook page, they can call and connect with you instantly.
2. Carousel Ads
While the carousel ads themselves are not new, they are now available on both mobile and desktop. Because this ad form gives you the option to display up to five images with different links all in one ad unit, agents and offices can show off each of their available listings while still promoting their brand. By taking advantage of a user’s natural inclination to swipe through images on mobile, carousel ads are the perfect way to advertise your favorite listings, and it could even increase your click-through and conversion rates. In fact, according to Facebook, a recent ad user saw three times more conversions and 85 percent better click-through results by using carousel ads.
3. Updated Ad Tools
In addition to adding new features, Facebook also revamped their Ads Manager to help increase functionality. Through this new tool, users can create and manage ads in the same place. According to Facebook, this is helpful because it allows advertisers to quickly reference how their ads are performing in the same location where they create new ones. Through this, they can see what’s working and replicate it in their new campaigns. Another new feature is bulk-edits, which allows advertisers to edit their targeting and budgets for severals ads at once. This can help save huge amounts of time if you’re managing multiple ad campaigns.
4. Ads Manager Goes Mobile
Most users are thrilled when a favored desktop program goes mobile. The same is true with the new Ads Manager App. Through the app, advertisers can create new ads, make edits to existing ads, track campaign performance, revise budgets and more. Designed for small to medium businesses, the app allows for more convenient management of your Facebook Ads.
While creating Facebook Ads can help draw attention to your brand, it’s also important to manage your business’ Facebook Page so users can connect with you and your brand socially. If you’re looking for a way to get the most engagement from your social media efforts or need help getting started, the Homes.com Social team can help. Homes.com Social is a comprehensive social media suite, designed specifically for real estate professionals who are looking to better connect and engage with their audience. Give your real estate business a social media strategy that is sure to boost your business.
