Technology has reinvented the way REALTORSÂ®Â conduct real estate transactions and connect with clients, and staying up-to-date on new and emerging technologies is an essential part of the real estate profession. To help REALTORSÂ® stay abreast of latest mobile and online technologies, the National Association of REALTORSÂ® is continuing its one-day technology conference series, NAR Tech Edge.
NAR Tech Edge events will take place in cities across the U.S. starting in early-2016. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, content strategy, Google and cloud computing, social media, the importance of photo and video, and much more.
â€śNAR Tech Edge introduces REALTORSÂ® to the latest technology trends and productsthat can benefit their business and clients,â€ť says NAR President Tom Salomone. â€śThese one-day, intensive conferences are an amazing opportunity for REALTORSÂ® to become better acquainted with the uses and benefits of the latest and greatest technology in our field.â€ť
Technology is constantly changing and evolving; NAR Tech Edge is the ideal chance for REALTORSÂ® to improve their technological business practices, increase profitability and better connect with their tech-savvy clients.
According to theÂ 2015 NAR Member Profile, technology remains an essential aspect of how REALTORSÂ®manage their businesses. Nearly nine in 10 members currently use a smartphone with wireless e-mail and Internet capabilities. More than two-thirds of all REALTORSÂ® reported having their own website, and 93 percent use email as their primary form of communication with clients.
Presenters and emcees for NAR Tech Edgeâ€™s 2016 tour include REALTORÂ® Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, who is a thought leader for his insights into technological tools and their real estate applications; NAR Director of Member Engagement Nobu Hata, an industry expert in technology, marketing and communications trends in the real estate industry; and Jeff Chalmers, a 20-year industry veteran and branch manager and vice president of productivity for Ross Mortgage Company, who will share how to best leverage and utilize todayâ€™s robust, cloud-based social media and marketing applications.
NAR Tech Edge will take place in Harrisburg, Pennsylvania in February; Coeur dâ€™Alene, Idaho in March; San Antonio in April; Scottsdale, Arizona in May; Boulder, Colorado in June; San Rafael, California in July; St. Louis in August; Buffalo, New York in September; and Atlanta in October.
For more information, visit www.NARTechEdge.com.