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Referrals: The Foundation of Real Estate Success

Home Best Practices
By John Voket
June 2, 2016, 8 pm
Reading Time: 2 mins read
Referrals: The Foundation of Real Estate Success

Working in partnership with savvy real estate professionals, ReferralExchange has helped sell over $5.3 billion in real estate since 2005.

With a focus on connecting agents and clients, the referral service helps agents grow their business by allowing them to focus on leads within their area, price point and preferred property type, while still earning a referral fee on the leads that aren’t an ideal fit.

ReferralExchange also eliminates the worry of providing clients with an unknown Realtor® – since the company manages and monitors the entire process.

For John and Pat LaDeur, a REALTOR® team from Berkshire Hathaway HomeServices Starck Real Estate in Bloomingdale, Ill., working with ReferralExchange has enabled their book of business to grow “by leaps and bounds.” Since being handpicked to join the company’s business network in 2008, the LaDeurs have closed nearly 50 inbound referrals and two outbound sales utilizing the proprietary service. “Our sales have increased over 20 percent in the past year,” says John, who goes on to explain that ReferralExchange has generated an unprecedented number of quality leads for them.

“ReferralExchange does a great job with their follow-up to ensure those leads are qualified,” says John.  “We’re primarily listing agents, and we have the analytics to show that 20 percent of our growth as a sales team has occurred since we started using ReferralExchange. They’ve helped us increase the number of sellers we’re working with.”

But it doesn’t end there. ReferralExchange takes the work out of the referral process by matching buyers and sellers with three top agents who fit their needs, handling the entire process—from client verification and agent matching to follow-up, ensuring everyone gets paid in the end. The company uses a combination of white glove service and data science to ensure that everyone involved in the transaction is taken care of.

ReferralExchange is even being touted among the firm’s clients, who rave about the process.

“Our clients tell us they’re being matched with top agents, especially those going into markets where they don’t have any established referrals,” says Pat.

The LaDeurs can’t say enough about just how quickly ReferralExchange is able to go to work on behalf of a valued client.

“We recently had a client who was looking to relocate, and we got a call one day that she was about to board a flight to go look for homes in New York,” recalls Pat. “She wanted to meet a top agent as soon as the plane landed so she could get out into the market immediately. Thanks to ReferralExchange, our client was met by a qualified agent who was among the best in the market, and after locating the perfect community, they closed the deal.”

So impressed with the personalized service they receive each and every time they utilize ReferralExchange, the LaDeurs made a point of visiting the company’s headquarters during a recent trip to San Francisco.

“Not only do they all have a really strong work ethic, but you could tell how hard they were working when we arrived at their office,” says John. “And they knew us as soon as we mentioned our name,” adds Pat.

As John and Pat continue to grow their business, ReferralExchange will undoubtedly play a large part in their success path forward.

For more information,visit www.referralexchange.com.

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John Voket

John Voket is a contributing editor for RISMedia.

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