Today’s “Ask the Expert” column features Jackie Amato, Customer Service Manager with RealEstateCalendars.com.
Q: How can an Every Door Direct Mail campaign help me grow my business?
A: Offered by the U.S. Postal Service®, and in partnership with the printer of your choice, Every Door Direct Mail (EDDM) allows you to specify neighborhoods, carrier routes, zip codes, or entire towns as the target of your marketing campaign.
With a well-designed and customized postcard or flyer delivered to every mailbox in the area you choose, you can grow your brand recognition, reach more potential clients and increase business.
Here are four specific advantages:
- Reach. EDDM has the ability to target current and prospective clients geographically by allowing you to select specific zip codes and carrier routes, ensuring that your message reaches customers in areas where you want to grow your business.
- Flexibility. There are a variety of postcard sizes and flyers available, providing different marketing possibilities.
- Value. Let the USPS do the work of creating the specific lists you want to target instead of spending time and money creating your own. There are no mailing permits or lists to buy, and with postage as low as 17.6 cents, EDDM delivers a big bang for your buck.
- Effective. Print marketing can strengthen the overall effectiveness of an online campaign by providing an attention-grabbing and tangible touch that customers can immediately engage with.
The following list provides some suggestions on how you can grow your business and connect with the clients you want to reach by using EDDM.
Acquire new customers. With postcards or fliers in every mailbox of your targeted marketing area, you can effectively reach your customers and prospective clients. Give them a reason to use your services with an eye-catching and compelling message.
Increase your sales. Sales drive your business, and direct mail marketing can increase your ROI by reaching out to new and existing customers.
Build up website traffic. A great marketing campaign can ensure that customers seek out your website, find out more information about you and what you offer, and generate sales.
Fill your open houses. An EDDM postcard or flyer highlighting an open house can go a long way in creating awareness and making your company a household name. The more attention you can create, the better positioned you’ll be to grow your business.
Introduce products and services. Successful businesses continuously introduce products and services that appeal to their customer base. Use marketing materials that set you apart from the competition to generate buzz about what you have to offer.
Promote community events. Sponsoring a fundraiser for a charity or a good cause is an act of goodwill that your customers will long remember. Use EDDM to reach out to your targeted neighborhoods, and give the reputation of your business a warm boost while increasing the awareness of your brand.
Become a Subject Matter Expert (SME). Whether a customer is looking to buy or sell, they’ll have many questions. A newsletter detailing valuable information about buying and selling homes would benefit your customers, as well as grow your brand recognition.
Ward off competitors. EDDM is an effective and affordable way to keep your agency front-and-center. Stay ahead of the competition by taking advantage of EDDM with a regular marketing campaign.
For more information, visit www.realestatecalendars.com.
