RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

RE/MAX Reintroduces Brand With Fresh Logo

Home House Canary
August 23, 2017
Reading Time: 2 mins read
RE/MAX Reintroduces Brand With Fresh Logo

Backlit silhouette of a construction site with cranes and steel structures building the word brand

REMAX_SignageRE/MAX announced a “refresh” of its brand identity on Monday, including an update to its iconic balloon logo and wordmark. The changes will appear in advertising and on office fronts and yard signs in the months ahead, as well as in TV ads and on remax.com this fall.

“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” says Adam Contos, co-CEO of RE/MAX. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”

RE/MAX’s red, white and blue hot air balloon is now “brighter, more modern and more appealing to homebuyers and sellers of today,” according to a release from the company. The refresh, which was developed with feedback from more than 20,000 consumers, is the first-ever update to the 44-year-old company’s brand identity.

“It’s a brand evolution, not a brand revolution,” says Pete Crowe, senior vice president of Communications and Marketing at RE/MAX. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.

“Buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups,” Crowe says. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the homebuyers and sellers of today and tomorrow.”

RE/MAX plans to celebrate the refresh through local events held for its affiliates worldwide on September 20.

The announcement was made at the annual RE/MAX Broker/Owner Conference, taking place this week in San Francisco, Calif.

For more information, please visit www.remax.com.

Go inside RE/MAX’s refresh in the upcoming issue of Real Estate magazine, coming soon to RISMedia.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: RE/MAXRE/MAX BalloonRE/MAX Broker/Owner Conference
ShareTweetShare
Suzanne De Vita

Suzanne De Vita

Related Posts

Real Estate
Agents

The November Issue of Real Estate Magazine Is Now Live

October 30, 2025
Realtor.com
Agents

Realtor.com® Introduces New 360° Satellite View “FlyAround”

October 30, 2025
The Three Stages of Growth: From Proving Yourself to Building Others
Advice

The Three Stages of Growth: From Proving Yourself to Building Others

October 30, 2025
Stellar
Agents

Why Q4 Is a Launchpad, Not a Landing Zone

October 30, 2025
Mortgage Rates Decrease for Fourth Consecutive Week
National

Mortgage Rates Decrease for Fourth Consecutive Week

October 30, 2025
housing
Industry News

Buyer Demand Slows in October as Government Shutdown Persists

October 30, 2025
Please login to join discussion
Tip of the Day

3 Ways to Highlight Your Listing’s Neighborhood

Buyers are purchasing more than just a home when they sign their final offer—they’re buying into the entire neighborhood, so it’s a good idea to get acquainted with it yourself to highlight all of its features to potential buyers. Read more.

Business Tip of the Day provided by

Recent Posts

  • The November Issue of Real Estate Magazine Is Now Live
  • Realtor.com® Introduces New 360° Satellite View “FlyAround”
  • The Three Stages of Growth: From Proving Yourself to Building Others

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X