RE/MAX has debuted its 2018 advertising campaign, which, in addition to social, digital and traditional activations, features eight television spots, the company recently announced. The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand.*
“It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews and recommendations are everything,” says Adam Contos, co-CEO of RE/MAX. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity, but [also] on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.”
The campaign furthers the claim by saying RE/MAX agents are more recommended because they recommend what’s right for buyers and sellers. The TV spots, along with digital, social and some print assets, show RE/MAX agents pairing unique families with their perfect homes.
The campaign was created by Director Autumn De Wilde and San Francisco-based advertising agency Camp + King. This is the third iteration of the advertising campaign Camp + King launched in 2016 called “The Sign of a RE/MAX Agent” that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign spans traditional and contemporary advertising mediums, including short, dynamic spots for digital and social, and content creation for popular sites like Buzzfeed.
*Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to recommend to a friend or relative, and, if so, which brand(s)
For more information, please visit www.remax.com.
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