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Are you converting the leads you come in contact with? Are they answering your emails? If the answer is no, you may be doing things the wrong way. There’s a right way and a wrong way (actually, a lot of wrong ways) to start an email to a new prospect if you want them to get back in touch with you. Find examples and tips below!

Wrong Way: Overused Email Intros
Certain opening lines are meant to be polite and to break the ice, however, they may demonstrate a lack of connection between you and your lead. Your lead probably received other emails with the same overused email intros. Some overused openings include:

  • Hi, my name is…
  • I’m just following up…
  • I hope you had a great day/week/weekend…
  • I hope you’re doing (or “this finds you”) well…
  • I realize you’re very busy, but…
  • Happy [day of the week]!

Right Way: Get Right to the Point
Instead of using overused email intros, get right to the point. State the reason you’re reaching out—usually something that will get your buyer or seller one step closer to transacting. Always make the solution about them, not you.

  • I found some other properties you might be interested in…
  • Check out this new listing and let me know when you want to schedule a tour.
  • Can you tell me a little more about what you’re looking for?
  • It looks like your home may be worth around…

Wrong Way: You You You
You want to help your lead buy or sell a home. You want to send them a CMA report or show them available listings. You, you, you. That’s not a good way to start a dialogue with a new buyer or seller. Don’t use these opening lines:

  • I’m just emailing to…
  • I was hoping we could…
  • I just wanted to send you a quick note to…
  • I just wanted to reach out to you…
  • I would like to introduce myself…

Right Way: Focus on Their Needs
If you are going to talk about yourself, make sure it’s something suitably impressive that enforces your desirability as an agent. For example, instead of talking about how many homes you sold last year or how big your company is, focus on why your business or qualifications are beneficial for your clients.

  • I helped [someone your lead knows] sell their home for more than asking price…
  • X percent of homeowners I work with sell their home within [impressive time frame]…
  • I’ve helped over [how many] first time buyers find their first home.

However you start your conversation, Homes.com can help you generate leads where you can apply your new skills – and convert more! The new Homes.com has made it easier than ever for homebuyers to find their perfect home and for you to connect with them! Schedule a consultation to learn more about Homes.com’s new innovative advertising opportunities.

For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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