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MoxiWorks has added HomeActions, an email marketing system, to the Moxi Cloud open platform, integrated into the Moxi Cloud and Moxi Engage CRM.

HomeActions is an e-relationship platform—an e-newsletter and lead-generation system all in one—focusing on predictive metrics. HomeActions builds a database for the agent from sources such as Facebook, LinkedIn, the MLS and all email systems, and, once enrolled, contacts become exclusive to the enrolling agent. HomeActions’ newest feature, Neighborhood 360, allows consumers to get an “Inside Scoop” on any neighborhood, including home value estimates, cost of living data, demographics, lifestyle data, school info, nearby sold properties and more. It now covers 150 million street addresses and neighborhoods.

“HomeActions provides an awesome marketing solution with ready-made content for agents who need to stay in-flow with their sphere of influence,” says Mike McHenry, VP of Moxi Cloud Partnerships and Integrations. “Fully integrated into the Moxi Cloud, we share several mutual clients with them and enjoy a great relationship with Albert [Clark, co-founder/president of HomeActions] and his team.”

“What we like most about HomeActions is that they help agents get their marketing database set up, and then focuses the email communications on that specific and unique segment of their sphere,” says Kylah Searing, director of Moxi Cloud Partnerships and Integrations. “HomeActions delivers in-demand content and widgets that portray the agent as an advocate. This is a great match for our Moxi Engage sphere-centric philosophy.”

“We all know real estate is a numbers game, and the more we can get agents (through MoxiWorks and HomeActions) in front of their growing sphere, the more deals will come about,” says Clark.

For more information, please visit www.moxiworks.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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