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Russ_CofanoIndustry leader Russ Cofano has joined Real as president and co-founder. As an executive with more than 25 years of experience in the industry, Cofano has held numerous positions throughout real estate, including as president of eXp World Holdings, senior vice president of Industry and MLS Relationships at Move, Inc., and CEO of Missouri REALTORS®.

“The brokerage industry is going through massive change, and Russ’ high-level experiences will be instrumental in helping us continue to build out an agent experience that will make Real top of mind as agents consider their options,” says Tamir Poleg, CEO and co-founder of Real. “Above all, Russ is a great human being and team player, and he shares the DNA we all have here at Real.”

“Today more than ever, agents have numerous choices when selecting the type of brokerage that is right for them,” says Cofano. “New models, especially ones that combine limited brick and mortar with more beneficial agent economics and value, are becoming increasingly appealing to the tech-savvy agent.

“I’m incredibly optimistic about Real’s new model,” Cofano says. “Not only does it take advantage of proprietary technology and limited brick and mortar to serve agents more effectively; it aligns the agent and the company so both can win from the relationship in the short-term and the long run.”

For more information, please visit www.joinreal.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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