RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Real Estate Marketing Strategies – How to Quit Procrastinating for Good

Home Best Practices
March 12, 2008, 2 pm
Reading Time: 2 mins read

By Maya Bailey, Ph.D.

bailey_maya.gifRISMEDIA, March 15, 2008-As a business coach for real estate professionals for the last 12 years, I often hear the same question from my clients, “How do I stop procrastinating and do what I need to do to pick up the phone?”

This article will give you a strategy guaranteed help you overcome the old pattern of procrastination.

Here’s the key: Pick a goal that is manageable for you.

I was working with the client this morning named Steve who had been feeling stuck all week and unable to pick up the phone.

We identified that he clearly had an avoidance pattern going on. I asked that part of him to tell us why it had been preventing my client from making his prospecting calls.

It very clearly answered, “Thirty contacts today seems like too much. Steve will fail, and then he will be criticizing himself. I don’t want him to go through that pain so I’m stopping him from making the calls altogether.”

We did some negotiating with his “avoidant part” and it wasn’t long before a win-win agreement was reached.

The “avoidant part,” now called his Ally, was very agreeable to Steve making the calls as long as he would lower the number 20 contacts a day when he sat down to prospect.

Steve knew that he could do 20 contacts today, he done it before and he felt very confident of his ability to do that.

Furthermore, a part of him that had been preventing him from taking the phone was now agreeing to be his Ally with a brand-new job description.

The deal was this: Steve’s part was to get on the phone and make 20 contacts a day. The Ally’s part was to:

1. Nudge him to get on the phone

2. Praise him for his efforts

3. Protect him from self judgment and criticism

At the end of the session, Steve reported feeling energized and highly motivated. We worked out some action steps and accountability along with a set of empowered beliefs. With his new and more realistic goal of reaching 20 clients instead of 30, the procrastination stopped.

Here’s a tip: Procrastination is just another word for fear.

Next time you are procrastinating ask yourself these questions:

•What am I afraid of?

•What self limiting belief is driving me?

•What is a manageable action step?

Pick something you know you can achieve, take action, feel successful, and use that as a springboard for your future action.

For more information, visit http://www.90daystomoreclients.com/.

ShareTweetShare
Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

Related Posts

Jury Awards Florida Broker $47.8M in Damages After Six-Year Fight Over Commission
Agents

Jury Awards Florida Broker $47.8M in Damages After Six-Year Fight Over Commission

June 11, 2026
Newsmakers
Agents

Midyear Momentum: What’s Driving Success in 2026

June 11, 2026
Hernandez
Agents

Danny Hernandez on Building Realty ONE Group’s Global Footprint

June 11, 2026
Lamacchia
Agents

Raising the Bar in a Changing Market

June 10, 2026
Stop the Staging: Why the ‘Anti-Aesthetic’ Movement Is Redefining Real Estate Marketing
Agents

Stop the Staging: Why the ‘Anti-Aesthetic’ Movement Is Redefining Real Estate Marketing

June 9, 2026
Bright MLS Chief Economist Lisa Sturtevant to Provide Economic Update at RISMedia’s CEO Exchange
Agents

Bright MLS Chief Economist Lisa Sturtevant to Provide Economic Update at RISMedia’s CEO Exchange

June 8, 2026
Tip of the Day

How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale

While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.

Business Tip of the Day provided by

Recent Posts

  • Jury Awards Florida Broker $47.8M in Damages After Six-Year Fight Over Commission
  • Redefining Real Estate Technology With Agentic AI
  • Navigating Today’s Opportunities and Challenges

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.