Best Practices Archive
As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends you—is hardly an exaggeration. Active duty military families move, on average, every two to three years. America’s service members
The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address
Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides,
As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan.
Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and you’re probably going to make a sale!
By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer;
In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews to learn, from the consumer’s standpoint, the clear advantages of her product – and listening to your clients is never a bad thing.
What would your clients say if they wrote a letter to a friend recommending you? What’s really important to them? And what would they say that would convince a friend to do business with you?
I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes
We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy.
The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile
Editor’s Note: This is the second of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here
. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter.
Once you’ve decided to invest in your online reputation, the first thing you need to do is to get your name out there by being listed in as many online business directories as possible. It’s not rocket science; the more places your business is listed, the more
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.
When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed
Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful.
We’ve all experienced lousy service – whether that’s due to long lines at the checkout, a botched order at a restaurant, over promises that were under delivered, or just a crummy attitude. Certainly nothing you’d ask for.
However, “good” service should be an expectation. And, depending on the product and the price, you have higher and lower definitions of “good.” For example, you do not have the same expectation at a fast food restaurant as you would a fine dining establishment. You pay more and expect more. You pay less and expect less. A real estate transaction is a pretty high priced item, so the expectation
For the purposes of this blog post, I’m going to focus on the “big” networks—facebook, twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr.
As you’ll notice, that’s still a pretty long list.